India is one of the largest and the fastest growing markets for cosmetics. Today Indian consumers are looking for quality products that are affordable and easy to use. There are a plethora of brands available in the market that target different segments of consumers as well as cater to their different needs.
With such tough competition it is a given that each brand tries to establish its image as one of the best in the business. However, for a consumer, it can get quite confusing while deciding which brands to shop from and which brands to not.
So, in order to give you a head start in your cosmetic shopping rendezvous, here we have a list of top 11 brands in India that have proven time and again why they are a favourite among customers-
Launched in 1915, it was later taken over by L’Oreal and was introduced as a subsidiary of the company in India. Maybelline has made its mark in the Indian cosmetic industry with its affordable range of products. A package of premium quality with prices that are pocket friendly, this brand has appealed to the consumers time and again. Its colossal range was a huge hit in the market and contributed to the brand’s popularity tremendously. The brand offers a wide variety of products that consumers can choose from and that are adapted to Indian tastes and skin tones.
in 1984, in Toronto, was when the company entered the make up industry. Initially, the brand only produced products for makeup artists and model, but gradually it started catering to everyday consumers. Today M.A.C is one of the behemoths in the cosmetic industry. It caters to higher end of consumers, yet it justifies the price charged for its products in terms of its quality and premium range of products.
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Headquartered in Clichy, this French brand founded in 1909, is one of the largest drugstore brands in the world. The brand offers a wide range of products including makeup, skincare and haircare. It caters to various segments in the market and its price range varies from low to high. The brand caters to the various needs of consumers with its uniquely designed products and has been named as one of the most ethical companies multiple times.
Being the title sponsor of one of the most elite fashion weeks, that is, the Lakme Fashion Week, the brand has established its image and consumer loyalty in the industry. With various product ranges such as the Absolute and the 9-to-5 range, the brand has disrupted the Indian market with its unique products that are affordable for an average consumer. The brand was born as a result of the then Prime Minister Jawaharlal Nehru’s concern over cosmetics being imported in the country following which it was JRD Tata who took up the charge of their domestic production. Later, it was Hindustan Unilever which bought the brand and since then, Lakme has been owned by HUL.
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5. The Body Shop-
A provider of quality skin care and makeup, The Body Shop is known for its cruelty free products that do not involve any animal testing. This brand offers a wide range of products made from natural ingredients and caters to higher segment of consumers. Though its products have a higher than average price range, the brand justifies every penny being paid for its products. With its subtle aromas and natural ingredients, the brand has carved for a niche for itself in the beauty industry.
Revlon has never ceased to be a trendsetter in the market. A very popular name in the cosmetic world, the brand was launched in 1932. Its products are versatile and perfectly cater to the Indian needs. This American brand has dominated the industry giving tough competition to other brands in the market.
7. Makeup Revolution-
This brand aims to provide professional quality makeup at affordable prices. It has wide range of aesthetic looking eye palettes and many other makeup products that you get hooked onto once you start using them. Accessible to a large section of the population due to its affordable price range, the brand has always maintained its reputation when it comes to the quality of its products.
This brand is known for its skin friendly products that not only make you shine and glow but, at the same time, ensure that your skin is not damaged. One of the innovative marketing strategies adopted by the company is giving free consultation across all its stores spread in 135 countries across the globe. This helps the customer to decide which products they should buy and what works best on their skin.
9. Bobbi Brown-
Expensive yet amazing, these two are the perfect words to describe the brand. With its classic packaging and premium quality, the brand is worth every penny you splurge on it. Its most famous product is its liquid gel eyeliner, countless units of which have been sold globally. Recently introduced in the Indian market, suffice to say, it has taken the Indian cosmetic industry by storm.
Yet another famous name in the industry is Colorbar. This American beauty brand has hit a homerun with its nail paints, blushes, foundations and many other products that Indian ladies just can’t seem to get enough of. With over 45 plus exclusive stores and more than 170 retail outlets, the brand is readily available to the consumers both in terms of affordability and availability.
11. ELLE 18-
Chic and funky, the brand caters to the Indian youth, as suggested by the name itself. With Anushka Sharma as its brand ambassador, the brand endorses a range of products such as nail polishes and lipsticks that appeal to the millennials. Its products come in bright colours and have an easily affordable price range. With an innovative formula, the brand maintains the quality of its products and is significantly popular among college goers. Its products are perfect for everyday use and do not burn a hole in your pocket. Suffice to say, the brand has left its mark in the cosmetic industry.