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10 best lip balm brands in the USA

What does the best Lip balm do? Hydrates, protects, and nourishes your lips! In fact, it does something more – it makes you smile more often without really worrying about your chappy lips. Join us in our hunt to find out the 10 best lip balm brands by weighing the pros and cons of each product. So that you know the first step towards self-love is skincare.

1. Burt’s Bees

They are one of the most popular lip balm brands in the US, which provides effective moisturization and SPF protection to your lips. The primary ingredient of Burt’s Bees lip balms is beeswax, along with essential oils in different flavors. Their lip balms also contain shea butter and cocoa butter that prevent dryness of lips.


Cruelty-free: Burt’s Bees is committed to ethical practices, ensuring the ingredients used in the products are sourced responsibly. They are vocal about bee conservation initiatives, which makes this brand suitable for planet-conscious users.

Moisturizes and nourishes: Lip balms contain coconut oil, shea, and cocoa butter along with the primary ingredient, beeswax. These ingredients hydrate and soften the lips, preventing cracks and dryness.

Other lip care products: They don’t stop at lip balms; in fact, they have a wide range of lip care products, such as lip scrub, pigmentation treatments, tints, and lip balms with SPF protection. Also, they come in a variety of flavors like mango, pink grapefruit, etc.


  • They are slightly more expensive than others.
  • Not all of their lip balms have SPF.
  • Their lip balms have a waxy texture that might take a little time to get used to.
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2. EOS

EOS lip balms are known for their unique shape and long-lasting hydration. Moreover, it comes in a variety of flavors, giving buyers more options to explore.


Long-lasting moisturizer: EOS lip balms are known for their effective hydration and smooth application that stays throughout the day.   

Allergen-Free Options: They are specific to sensitive skin, as they are hypoallergenic as well as Gluten-Free and Paraben-Free.

Pleasant Scent and Taste: There are some lip balms that you wish you could eat! These fall under that category because they smell too good and taste even better.


  • Limited Sun Protection, SPF, in their lip balms
  • As this brand mainly focuses on flavors and scents, there are no unflavored options available.

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3. Carmex

Carmex lip balm is your go-to balm if you want to heal your lips overnight. It works like magic on dry and chapped lips.


Intensive moisturizing properties: Carmex lip balms contain petrolatum, lanolin, and cocoa butter that provide long-lasting hydration and intense moisturization.

Rapid Relief: They soothe and heal dry lips by providing a cooling sensation. Some of their ingredients are menthol, camphor, and phenol.

Multi-purpose: They are not just for lips but also to be used on other dry areas of the body.


  • Carmex lip balm has a medicinal scent and taste.
  • They are thick and heavy in texture which might not be ideal for many who prefer lighter lip balms.

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4. Nivea

Nivea is a big brand and quite popular globally. They offer a wide range of lip care products, including moisturizing lip balms that provide long-lasting hydration.


SPF Protection: Unlike many lip balm brands, Nivea provides sun protection. It provides protection from the UV rays, preventing sunburn.

Deep moisturization: Their moisturization and hydration are very effective and stays long.

The brand is popular among youths that’s a plus reputation

Variety: Nivea offers a variety of lip balm that caters to most skin types, including sensitive skin. They also provide extra protection to lips.


  • They have limited flavors that might be disappointing for some users.  
  • Some users might find Nivea lip balm’s texture slightly thicker or heavier than other lip balms.

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5. Jack Black

Jack Black is mainly a men’s grooming brand that offers effective lip balms with SPF protection and a variety of flavors.


Gender Inclusivity: Although they are men grooming brand, many of their products, including lip balms are gender inclusive. Their ingredients include vitamin E and chamomile which provide soothing benefits and prevent dryness.

SPF Protection: Jack Black lip balms provide sun protection, preventing sunburns and damage.


  • They don’t have many flavor options as compared to other brands.
  • Their lip balms and other products have a higher price range.

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6. Kiehl’s

Their lip balms are well-known for providing intense moisturization and have highly effective soothing properties.


Intense moisturizer: Their lip balms are formulated with hydrating ingredients like squalane, shea butter, and vitamin E.

Natural ingredients: Kiehl’s lip balms have natural ingredients and are free from parabens and artificial fragrances. Hence, consumers have confidence in Kiehl’s lip balm as they choose user safety over anything.   

Long-lasting: These lip balms stay for longer periods of time, hence, reducing the effort of reapplication.


  • They may not be considered by consumers who are budget conscious.  
  • They don’t have a lot of flavor options.

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7. Fresh

Fresh is a luxury brand that provides high-quality products. Their lip balms have unique textures along with nourishing ingredients that soften your lips. They come in various flavors.


Effective moisturization: Their lip balms have luxurious textures and formulations that include nourishing ingredients like shea butter, beeswax, and antioxidants.

Tinted options: Lip balms are the ‘must-keep-in-bag’ kind of makeup and are used popularly. So, when Fresh lip balms provide a subtle color, users love them, as they give a natural and fresh look.

Variety of scents: They have a variety of scents, so users who enjoy specific fragrance requirements can go for this brand.


8. Maybelline

Maybelline Baby Lips lip balms are hugely popular amongst teenagers and adults because of their tint colors.


Lightweight Formulation: They are popular as users love the feathery feel on their lips. Their lip balms are super light.

SPF Protection: They come with SPF protection mostly.

Tinted Options: They have a range of beautiful tint colors that add up to your beauty as well as nourish your lips.

Affordable: They are quite affordable, making them accessible to a wider audience.


  • Limited Hydration for Severe Dryness: They might not work too well for damaged or severely dry lips, as they are more suited to everyday use for dry and chapped lips.
  • Limited Longevity: The moistening effect of this lip balm doesn’t last too long, so you need to reapply the balm frequently throughout the day.

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9. C.O. Bigelow

This brand of lip balms provides high-quality ingredients and a variety of flavors. Their classic moisturizing formulation includes ingredients like shea butter, cocoa butter, and beeswax.


Variety of flavors: C.O. Bigelow offers a range of lip balm flavors with various scents, catering to the needs of different users.

Soothing and protective properties: They protect lips from any damage by providing them instant relief from dry and chapped lips.


  • The potential waxy texture of this lip balm may not be the preferred choice of some individuals.

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10. Glossier

Glossier’s Balm Dotcom is hugely popular for its long-lasting hydration feature. Apart from that it comes in a variety of flavors and some rich tint colors.


Multi-purpose: They are applied on lips as well as on other dry areas of the body that need hydration.

Tinted options: Their lip balms are well-suited for a natural and dewy look.


  • The sticky texture of this lip balm might not be liked by individuals who prefer a lighter feel.

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The list of lip balm brands given in this article is not ranked, and all suggested are amongst the best in the market. Thereby, you can make a conscious decision about which lip balm to go with, based on your needs, by reading through the pros and cons of each brand.


Q1. What is the best lip balm brand?

Vaseline Lip Therapy Original

Q2. What brand lip balm sells the most?

Burt’s Bees

Q3. Which brand lip balm is long lasting?

tarteMaracuja Juicy Lip Balm

Q4. Which brand lip balm is safe for daily use?

POPxo First Kiss Lip Balm SPF 15

Q5. Which balm is best for dark lips?

Bella Vita Organic NicoLips Lip Scrub Balm For Lightening & Brightening Dark Lips For Men & Women

Q6. Which brand of lip balm is herbal?

Badger’s Herbal Lip Balm is a USDA Organic lip balm that contains tea tree and lemon

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