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Digital Marketing Acronyms That You Need to Know

The mysterious world of digital marketing can seem like a daunting environment for the average person and if you are looking for help in promoting your business, here are some common digital marketing acronyms and their meanings that you will encounter.

  • SEO – Search engine optimization is the art of boosting a website’s rankings on Google’s search engine and when you consider that millions of consumers use Google to locate products and services. If you are based in the UAE, check out King Kong, a leading SEO agency with a fantastic reputation for delivering results.
  • SMM – Social media marketing is one of the most effective digital marketing strategies available to businesses. Let a team of SMM marketers loose on all your social media accounts and see your digital profile explode!
  • ROI – Return on Investment is an important metric for advertisers; basically, it compares the cost of an advertising campaign against the increased revenue. A top-rated SEO agency can provide you with a high ROI.
  • CTA – Calls to action are slogans or phrases that encourage the user to take the next step, which might be to sign up for a free newsletter, registering for a webinar or purchasing a product.
  • CMS – A content management system is an application that creates websites; WordPress is a good example of a CMS.
  • CTR – Click through rate is a method of measuring the success of a digital marketing campaign. You compare the number of clicks you receive to the number of conversions.
  • PPC – Pay-per-click advertising is one where the advertiser pays the publisher an agreed sum of money for every click their ad receives. Google Ads is one of the top platforms for PPC advertising.
  • ROAS – This refers to return on advertising spend, which is an important metric within the industry.
  • CPA – Cost per acquisition is probably the most important metrics for advertisers, as it refers to the cost of making a sale or conversion. The goal is to keep your CPA as low as possible, which gives you the best ROI.

If you would like to learn more about digital marketing and how it can benefit your business, start with a Google search to bring up a list of leading agencies that are based in UAE.

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