As a yoga studio owner, finding and implementing cost-efficient ways to market and promote your studio may be on top of your list. You want to ensure that you reach the maximum number of people possible and inspire them to sign up for your classes. But the task is rather tricky as many people view most self-investment and improvement activities such as working out or yoga as merely a past-time and end up quitting.
To get them to stay and continue, you want to craft an inspiring message and reach out to them in an effective way. One of the best ways to do that is via email marketing. It is an excellent way to reach out to your clientele and provides great benefits including a high ROI, personalization of messages, and the fact that it can be automated. Here’s how you can use it.
Newsletters
Newsletters are periodicals sent via email to inform your subscribers about relevant news, updates, and content related to your brand. In the case of your yoga studio, this can be anything from important events to updates, or other content related to yoga.
You can write list-style content on topics such as “benefits of doing yoga” or “10 ways doing regular yoga can improve your life”. You may even go beyond that and offer an interview with a master yogi. As long as the content is engaging, anything works.
To create these newsletters, you can use an email maker service such as PosterMyWall. There you can use the various fitness email templates they have to offer to give yourself a headstart in designing your email. Using a template saves time and you can use one to make small tweaks and then use it for your emails in a few minutes.
In the example below, the designer has offered a schedule of upcoming events and classes at their studio. They have also included a call to action button which you can use as well in your emails.
Welcome Emails
Whenever anyone signs up for your mailing list, send them an email welcoming them to your studio and your subscriber list. Be courteous when writing this email and make them feel welcome here. This email should set expectations, give an introduction of you and your studio to your subscribers and invite them to engage and communicate with you.
Many emailing services allow users to create and set emails that send automatically whenever anyone sends an email to them. You can write an email that you can use to welcome new subscribers which will trigger and send automatically when new subscribers sign up.
Promotions And Discounts
Promotions and discounts are powerful marketing tools if used effectively and contain the right offer for the recipient. For your yoga studio, it can mean offers such as referrals or limited-time discounts on classes. You may offer special advanced classes taught by guest instructors that only your subscribers can avail of, etc.
The goal is to offer incentives for your subscribers and you must be clear about what they should expect in the first place. A good offer must achieve this goal but it mustn’t come off like a cheap trick to get people to sign up for your subscriber list.
Feedback Emails
These are ideals after a successful interaction between you and your recipient. Maybe they signed up for a class or had a query that you successfully answered. This will be an ideal time to send a feedback email where you ask for feedback from them. Ask them to write a few lines describing their experience and offer any suggestions, if they have any.
Doing so will make your subscribers feel cherished and wanted. They will feel that their opinion matters and that you are willing to listen and act on it for them. You may also create a short survey and send it that they can fill in with their feedback. Some people may not be comfortable writing paragraphs of text, so surveys with multiple choices may be the best way to get their feedback.
The key to effective email marketing is to keep your subscribers engaged. Offer something that they can engage with, like a call to action. It may not be something they can sign up for and spend money on, you may also invite them to do simple tasks like reading a blog. As long as they can do something in the end, it will be effective. Offer a way to “unsubscribe” from your mailing list so people can opt out if they choose.
Follow the advice listed above and you can take your email marketing to the next level and make your yoga classes a success.
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